Tobacco Advertising Detail
ISLAMABAD - Another initiative for tobacco control, Tobacco Advertising, Promotion and Sponsorship (TAPS) monitoring, has been launched by The Network for Consumer Protection to monitor advertising and promotional activities and patronisation of different campaigns under the guise of corporate social responsibility by tobacco companies. The Network Executive Coordinator Nadeem Iqbal, while highlighting the significance of the initiative, said tobacco promotion and sponsorship was marginally an unattended subject by regulators in Pakistan. Monitoring of TAPS by The Network is funded by Bloomberg Global Initiative to Reduce Tobacco Use, implemented by the Campaign for Tobacco Free Kids (TFK) and International Union against Tuberculosis and Lung Diseases (The Union).
“Banning TAPS is recommended by the Framework Convention on Tobacco Control (FCTC) to all its parties. Article 13 of FCTC recommends parties to the treaty to introduce a precautionary approach to prompt for restricting tobacco advertising, promotion and sponsorship to reduce the burden of tobacco-related diseases. Pakistan is a signatory of the FCTC and thus committed to the obligations laid out by the FCTC,” Nadeem Iqbal said.
ISLAMABAD - Another initiative for tobacco control, Tobacco Advertising, Promotion and Sponsorship (TAPS) monitoring, has been launched by The Network for Consumer Protection to monitor advertising and promotional activities and patronisation of different campaigns under the guise of corporate social responsibility by tobacco companies. The Network Executive Coordinator Nadeem Iqbal, while highlighting the significance of the initiative, said tobacco promotion and sponsorship was marginally an unattended subject by regulators in Pakistan. Monitoring of TAPS by The Network is funded by Bloomberg Global Initiative to Reduce Tobacco Use, implemented by the Campaign for Tobacco Free Kids (TFK) and International Union against Tuberculosis and Lung Diseases (The Union).
“Banning TAPS is recommended by the Framework Convention on Tobacco Control (FCTC) to all its parties. Article 13 of FCTC recommends parties to the treaty to introduce a precautionary approach to prompt for restricting tobacco advertising, promotion and sponsorship to reduce the burden of tobacco-related diseases. Pakistan is a signatory of the FCTC and thus committed to the obligations laid out by the FCTC,” Nadeem Iqbal said.
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